On July 15, 2025, ICCO Canada, in collaboration with the Rome Chamber of Commerce – Sviluppo e Territorio and the Italian National Tourist Board (ENIT S.p.A.), hosted the webinar “ROME AND MORE: Discover Hidden Gems and Unique Journeys Around the City of Rome.” The event showcased a curated selection of Destination Management Organizations (DMOs) identified by Sviluppo e Territorio, each presenting lesser-known tourist destinations in and around Rome. These presentations offered a fresh look at the Eternal City, beyond its iconic landmarks, inviting travellers to explore its surrounding treasures and cultural richness. DMOs play a key role in tourism promotion and economic development by highlighting local attractions, crafting targeted marketing strategies, and enhancing the overall visitor experience.
Beltur
DMO Beltur – “Lakes of Rome” is a non-profit Destination Management Organization focused on sustainable tourism in the region surrounding Lago di Bracciano and Martignano, just a short distance from Rome. It brings together five municipalities (Anguillara Sabazia, Bracciano, Manziana, Oriolo Romano, Trevignano Romano) and the Bracciano–Martignano Regional Park to promote local culture, nature, and outdoor experiences.
Find more HERE.
DMO Castelli Romani
The nonprofit DMO Castelli Romani is dedicated to enhancing tourism in 15 municipalities within the Castelli Romani Regional Park, including iconic townships like Frascati, Castel Gandolfo, Ariccia, Genzano, Albano Laziale, Nemi, and Rocca di Papa.
It operates under a regional tourism agenda and supports collaboration among local authorities, tourism operators, and cultural institutions to develop and promote the destination’s appeal.
Find more HERE.
Etruskey
Etruskey is a Destination Management Organization (DMO) that brings together 12 municipalities and over 30 local partners in Southern Etruria, a culturally rich area just north of Rome. Supported by CoopCulture and the Lazio Region, Etruskey promotes this unique territory through curated itineraries, immersive experiences, and digital tools that highlight its archaeological heritage, medieval villages, and natural beauty. With a unified tourism strategy, Etruskey invites visitors to discover the lesser-known wonders of towns like Tarquinia, Cerveteri, and Tolfa, offering a deeper and more authentic journey through Lazio’s Etruscan roots.
Find more HERE.
H2O Tevere Mare
DMO H2O Tevere Mare is a non-profit Destination Management Organization officially recognized by the Lazio Region and led by Assonautica Acque Interne Lazio. Founded in 2022 as a public–private partnership with over 60 members, the DMO is dedicated to promoting and enhancing the fluvial, maritime, and coastal heritage of Rome, the Tiber Valley, and the Roman coastline. Through innovative initiatives like Iter Ostiense, zero-emission water mobility projects, and cultural events such as Tevere Day, bike tours, and conferences, H2O Tevere Mare aims to reduce urban congestion, encourage sustainable tourism, and create immersive experiences along the Tiber River and its surrounding areas.
Find more HERE.
Terre di Otium
Terre di Otium is a nonprofit Destination Management Organization (DMO) centered in Tivoli and the Valle dell’Aniene, created through a public–private partnership to promote sustainable tourism in the area. Headquartered at Piazza del Governo in Tivoli, the association brings together municipalities such as Tivoli, Guidonia Montecelio, San Polo dei Cavalieri, and others, plus regional authorities and local businesses across six distinct territories.
Their approach combines integrated marketing, curated cultural itineraries, and digital tools—like interactive maps and thematic guides—to showcase the region’s blend of Renaissance villas, medieval villages, serene valleys, thermal springs, and lush landscapes.
Find more HERE.
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