ICCO Canada has been working on the ‘True Italian Taste Program‘ since its inception in 2016. The project aimed to provide information and opportunities to discover everything about authentic Italian products and ingredients. This objective has been reached thanks to a series of initiatives that were organized throughout the years, such as tasting events, masterclasses, cooking classes and wine tastings, for specialized media, industry people, retailers, and consumers.
The Made in Italy products are increasing in popularity in Ontario and in Canada. Some of the favourite products include cheese and deli meats, baking ingredients, and of course certified and authentic products with the DOP and IGP seals.
ICCO Canada’s Co-Presidents Patrick Pelliccione and Tony Altomare spoke to Grocery Business about True Italian Taste and the latest trends in Canada. Read the full article on the newest issue of Grocery Business.
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